• 90%

  TA Reach

• 77M

  Video Views

• 10M

  Clicks

Turning Ramadan into a full-funnel growth engine on TikTok

• 16%

  Engagement Rate

• 163M

  Video Views

• +12%

  Ad Recall Lift

From convenience to connection OXXO turns everyday moments into love stories on TikTok

• 461

  video submissions

• 530K

  effect interactions

• +21M

  boosted impressions

Reimagining second-hand shopping by engaging UK creators and generating over 21 million impressions on TikTok.

• 2,767

  user-generated videos

• 2,113

  unique participants

• 8,853

  hashtag page views

Unilever Dove's Foaming Body Wash campaign boosted product awareness with an interactive game filter and challenge-driven BMBE format

• +70M

  Video Views

• 12.1K

  Creator videos

• 2377%

  Increase in trident-related search

#TridentOnTheBeat: Hitting the right notes to drive long-term brand equity.

• 3.9%

  lift in ad recall

• 7.3%

  lift in ad familiarity

• 6.5%

  lift in intent

Driving brand awareness in multiple markets with TikTok’s Branded Missions

• +61M

  Video Views

• 4.7%

  Engagement Rate

• 543

  Videos Created UGC

Sparking Connection Across Generations with Liverpool and TikTok’s Branded Mission

• 23.7%

  Ad Recall

• 250K

  Leads

• 227

  Videos Created (UGC)

Celebrating Paleta Payaso’s 50th Anniversary with smiles and a Brand Effect on TikTok

• +7.4%

  Ad Recall Lift

• +1.7K

  User Generated Content in 9 days (3X vs. TR Benchmarks)

• +133%

  Increase in Monthly Install Volume

The Power of Connection: How fizy Drove Growth Across the Funnel with a Community-Led TikTok Strategy

• 12%

  more visits to Outback restaurants

• 115k

  coupons generated in the campaign with TikTok and OOH

• +28pts

  incremental lift in positive brand association

Behind Outback's strategy of combining TikTok and OOH to distribute (real!) coupons

• 1 in 5

  people interested

• 20%

  Ad Recall

• 9.1%

  ER (Branded Mission)

Celebrating Christmas and Connecting Families with Bolo Fest through TikTok

• 2x

  Higher Awareness than the KSA Norm

• 2.8x

  Higher Message Association than the KSA Norm

• 2.5x

  Higher Favorability than the KSA Norm

How Shahid took over TikTok in KSA to celebrate the launch of the 2024/25 Saudi Pro League season by leveraging innovative solutions to generate massive buzz in the market.